
So you want to grow and sell cut flowers.
Good. Now the real question: who should you sell them to? Ten questions, two minutes, and you'll know your flower seller type and the two markets that fit it, so you know what to grow.
Most people start small and safe. "Let's just see if I can grow some flowers." That's fine, and you'll grow them. But you're not here to grow some flowers. You're here to grow a flower business, and the first decision isn't what to plant. It's who you are, and who you'll sell to.
A farmers' market every Saturday is a completely different life from a jar and a cash box at the end of the driveway. Both make money. Only one of them is you. Personality decides the market before the market decides the garden. Find out yours before you plant a single row for money.